Apr 152015

Throughout the last two months we have been engaged in consultation work with libraries and archiving agencies. As well as getting feedback on the registry and on our project plans, we have been using this opportunity to learn more about the workflows, decisions and challenges that face the people who use Keepers Registry. Sifting through these interviews for common themes and concerns, we are in the process of developing a set of personas that will guide development of the registry and the directions of the Keepers Extra project. Personas do not represent real individuals, who may have attributes of multiple personas or who may not conform to any, but rather they are simplified ‘types’ which we can keep in mind as we work to ensure we are meet the needs of our different users.  This post introduces two of the four key personas that we have identified.

  1. Woman working on computer in libraryThe Trouble Shooter


“I don’t have time to figure out how to use new tools”


This persona has a variety of responsibilities, typically working as part of a small team and often with comparatively few resources. Their job involves dealing with queries, working with others to make decisions about subscriptions and cancellations, maintaining data about their e-journal holdings and library systems, and responding to issues and challenges as they arise. The key priority of this persona is ensuring access and making their collections as discoverable and easy to use as possible. The trouble-shooter researches post cancellation access when they want to make decisions about cancelling particular titles, as part of an annual review in the summer months, or when they want to withdraw print. They currently have to check several sources to find data on holdings, licences and preservation, and they sometimes require input from agents and/or publishers.  They would like to have a more efficient way of analysing their collections and researching titles, but struggle to make time to research potential services and tools. 


  1. Discussing business strategyThe Strategist


“I wish all these systems would speak to one another more effectively” 


At a senior managerial level, this persona has a broad awareness of current debates in the library and information sector and of the issues involved in digital collections management and preservation. They have responsibility for a team and for oversight of development projects and annual reviews, although typically they will be delegating research and administrative tasks. Their priorities are operational, typically around the smooth functioning of library workflows and systems integration, and they have the authority to implement change and the resources to develop projects. The Strategist recognises the importance of being able to guarantee perpetual access to research and learning communities, and they understand the risks in relying on publishers for preservation.  They typically know of the Keepers Registry and see its value, although not necessarily how it could fit into regular workflows.  They would be keen to support archiving initiatives and would like to be able to confidently assure their stakeholders of post cancellation access. However, they typically feel there are other more pressing priorities at their institution and they may not have considered the kinds of strategic or collaborative action that could be taken. 


Both the Trouble-Shooter and the Strategist personas have emerged from our library consultations. In a future post, we will introduce the personas emerging from our other research exercises.

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