Apr 262015

In a recent post, we introduced two of the four personas that have emerged through the consultation work we have been doing with libraries and archiving agencies. The consultation was an opportunity to learn about our users and their jobs, the kinds of priorities they have and where they have to and want to focus their resources.   We are creating personas by identifying common themes and positions: as we explained, they do not represent real individuals, who may have attributes of multiple personas or who may not conform to any, but rather they are simplified ‘types’ to help us keep our users at the forefront of our thoughts as we develop the registry and the Keepers Extra project. This post introduces the remaining two personas we are working with.


cross checker medium3. The Cross Checker“I need to confirm the details”


 This persona is task-oriented and typically works in a ‘publisher relations’ role that may include checking licences, negotiation of subscriptions, or monitoring publisher behaviour for accreditation or authentication. Their working contexts and priorities can vary quite dramatically but for a variety of reasons they need to cross check information from publishers and to double check that preservation activity is taking place as described. They typically think of the archiving agencies as ‘insurance policies’ and are not invested in the idea of preservation, seeing it as someone else’s responsibility. This persona typically discovered the Keepers Registry through word of mouth and now uses it regularly as part of their workflow, searching on a publisher basis and getting enough information to satisfy their requirements.



OLYMPUS DIGITAL CAMERA4. The Collection Analyst“I want control over how I filter and sort the data.”
 Working with large digital collections, typically in an archiving agency, this persona is concerned with monitoring preservation coverage for a large number of titles.  They have multiple responsibilities which include reviewing and reporting on their own collection, developing collections, or finding new markets/publishers, and they typically use holdings data in multiple workflows. Their priority is to ensure the integrity of their collection, identifying where there are gaps in their holdings that could be filled or whether there journals relevant to their collection priorities that are ‘at risk of loss’.  The Collection Analyst has plenty of ideas about how they could use the data, and would like to be able to arrange it according to their own parameters of interest, which might be subject-specific, geographical, historical or otherwise.  They understand the Keepers Registry and the issues around standardisation of data.

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